Showcasing Supply Chain Success for Global Sportswear Leader
Overview
As a leading sportswear brand serving customers worldwide, PUMA continually innovates to deliver performance products faster. When they sought to highlight their supply chain improvements to internal teams and stakeholders, PUMA partnered with Disrupt Marketing for strategic B2B copywriting expertise which entailed an in-depth analysis and development of their current customer story that could be translated into a case study showcasing their supply chain success to stakeholders within the company.
The Challenge
With complex global operations, PUMA wanted to showcase supply chain optimization success stories to executives through a compelling case study. This included their work with partners like Infor Nexus to break down silos, boost visibility, and streamline processes. Their collaboration with Infor Nexus proved crucial during unprecedented challenges such as the COVID-19 pandemic, demonstrating the effectiveness of their sustainable financing and procure-to-pay solutions.
PUMA
The Disrupt Solution
Disrupt Marketing produced an in-depth customer story breakdown articulating PUMA’s supply chain transformation, including:
Success stories demonstrating performance improvements from automating manual tasks
Proof points quantifying benefits like cost reductions and faster processing times
Executive overviews explain key challenges and solutions at a high-level
Solution-specific cases highlighting partnerships with vendors like Infor Nexus
Spanning topics like procurement, logistics, and integrated planning, these assets clearly connected operational excellence to business growth. Additionally, they established PUMA as an innovative leader in supply chain agility.
The Results
The case studies have proven invaluable in equipping PUMA's internal teams and stakeholders with the necessary information to showcase their effective supply chain partnership.
By providing detailed insights into their collaboration with Infor Nexus and other key partners, PUMA has solidified its position as a leader in supply chain innovation within the sportswear industry.
These resources have not only informed critical strategy decisions but have also facilitated deeper understanding and alignment across various departments within the organization.
