Enabling Iconic Brands with Strategic Copy

Overview

Deckers Brands owns and operates globally recognized footwear brands such as UGG, Teva, Sanuk, and HOKA. As they rapidly expanded, complex supply chain challenges allowed for the need for internal B2B copywriting content initiatives to encourage further growth plans. Deckers turned to Infor Nexus and partner Disrupt Marketing for pivotal messaging expertise to convey operational transformation stories to both internal and external audiences. 

The Challenge

With over five brands and a complex global retail supply chain, Deckers sought an experienced B2B copywriter to showcase significant improvements achieved through digitization and supply chain cloud optimization. This included detailing the successes of adopting solutions like Infor Nexus across procurement, inventory planning, and supplier collaboration. This entailed the need for an in-depth case study to resonate with executives and partners.

Deckers Brands

The Disrupt Solution 

Disrupt Marketing produced an array of assets spotlighting Deckers' supply chain optimization to be used in an internal case study, including:

  • Details quantifying performance gains like 99.8% invoice accuracy

  • Executive overviews, articulating vital operational challenges and solutions

  • Partner profiles highlighting critical collaborator roles in the transformation

  • Industry trend perspectives establishing forward-thinking supply chain leadership

These assets connected operational excellence to strategic brand growth by spanning logistics, sustainability, and analytics.

The Results

This case study has been instrumental in sharing Deckers Brands' transformative journey across the organization and with external partners, sparking further process improvement initiatives.

By combining data-driven proof points with accessible messaging, Disrupt Marketing facilitated pivotal content delivery, accelerating Deckers' iconic brand growth. Our ongoing collaboration underscores how strategic copy enables operational excellence, fueling Deckers' continued success.

Through strategic collaboration with Infor Nexus and Disrupt Marketing, Deckers Brands successfully streamlined its global supply chain operations, driving efficiency, agility, and environmental sustainability. By leveraging data insights and process automation, Deckers optimized inventory management, reduced costs, and enhanced customer satisfaction across its iconic brand portfolio.