Disrupting the Furniture Industry:
Driving 300% More Traffic for Kaiyo
Overview
Kaiyo is an innovative online furniture consignment shop aiming to disrupt the typical furniture buying process. As experts in digital marketing for e-commerce brands, Disrupt Marketing was brought on in 2021 to substantially increase Kaiyo's organic traffic and engagement through search-engine-optimized content.
The Challenge
When we started working with Kaiyo, they had a small but growing customer base drawn to their sustainable, affordable options for high-quality secondhand furniture. However, their fledgling blog only attracted modest levels of organic traffic and engagement. They wanted to scale up traffic to rapidly support their business growth through SEO content aligned with their brand voice.
Kaiyo
The Disrupt Solution
Over the next year, we implemented an integrated content strategy for Kaiyo that included:
3X/week publication of long-form, SEO-optimized blog content focusing on relevant furniture and interior design topics
Keyword research and topic clustering to identify and target search terms aligned with their products and values
Technical website updates to improve site speed and on-page SEO elements ahead of a site migration
Ongoing performance tracking and optimization to maximize blog traffic and clicks
The Results
Within the first year of working with Disrupt Marketing, Kaiyo saw organic site traffic increase by over 300%, predominantly driven by blog content. Their most popular posts now reliably attract hundreds or thousands of readers per month. This influx of new visitors and pageviews has directly supported their rapid annual revenue growth of over 200% year-over-year.
